Logo's
We see them every day. Some of them we remember. But why do we remember some and not others?

An effective logo is easy to read, visually stimulating, and has meaning. Most logo's fail in this important aspect of being easy to read. We would bet that the logo's you do remember include Nike and FedEx. We didn't design those, but both of these illustrate how an effective logo does not need to be visually complicated - it only needs to be have meaning and be memorable.

Have you noticed the arrow created by the space between the "e" and the "x" in the FedEx logo? This is an example of the Multistability principle from Gestalt Psychology, where two or more alternate visual interpretations pop back and forth. Now of course you don't need to know this to enjoy the logo, but once you notice the arrow, the logo becomes even more memorable.

Click on the icons to the right to see examples of our logo designs.

Contact us today to get started.

Advertising
Are you looking to expand your business through advertising? EMD can create the right design for your success whether it be a small newspaper ad or a mailing to 20,000 local heads of household.

Click on the icons to the right to see examples of advertising we have done.

Contact us today to get started.

Information Design
Are you creating a business plan or powerpoint presentation and need to communicate your point visually? Do you have statistical data that needs to be understood easily?

This is what information design is all about - clear organization and presentation, with just a bit of panache.

Click on the icons to the right to see examples of information design that we have created for our clients.

Contact us today to get started.